Carte Blanche is a three-month creative direction experience where we build your signature brand together, from the inside out. Even if you’ve never done anything like this before.
A brand that holds on every level. Who you are at your core. What you are here to bring into the world.
You move through the same process I’ve used for years with my high-end 1:1 clients at the top of their field. From a blank canvas, we create your next era.
After Carte Blanche, you no longer doubt your brand. You know what you show, why it works, and how to be visible from a place of joy.
Starting March 1 · Limited spots available
A new chapter for women who know there’s more
Does this sound familiar?
You know you’ve grown. You feel your brand needs to move with you, but a €17K rebrand doesn’t make sense right now.
So you stay in the same loop.
No brand → no sales.
No sales → no brand.
You don’t doubt your talent (okay, maybe for a moment sometimes). But you do doubt what to say, how it should look, and what you truly want to express.
You feel there’s so much more in you, but your brand isn’t capturing it yet. You miss lightness. Joy. Flow.
And most of all: A solid foundation and the courage to fully step into what you’re here to do.
Why this keeps happening
Because you’re trying to build the outside before going inward. Without a foundation, everything stays loose.
What is needed
First: your essence.
Then: direction.
Only then: form.
That’s exactly what Carte Blanche gives you.
Carte Blanche brings together direction, signature and a Brand Bible that allows everything to flow, without losing what makes you you.
A carefully curated experience where identity, vision, creativity and strategy meet.
This is where loose ideas, clarity, your unique concept and a brand that truly fits come together. It doesn’t just align with who you are, it resonates with the clients you actually want to attract.
For three months, we build your foundation so you can move forward with clarity, confidence and pleasure for years to come.
Carte Blanche is not a classic branding program
So what is it?
- feel their old identity no longer fits, but their new one isn’t clear yet
- are ready to fully commit this year, without burning out or getting stuck
- refuse to blend in or copy what everyone else is doing
- want a brand that shows and feels like who they truly are
Carte Blanche is for women who:
Who Carte Blanche is for
- nog steeds gelooft dat branding een logo en wat kleuren zijn.
- niet aan gaat van lekker in creatie modus gaan
- niet belangrijk vind dat je branding klopt bij wie je bent
- die het liever in hun eentje blijven uitzoeken
Not for you if you:
Jessica has been creating brands and concepts at the top of the market for years. Across industries, internationally, always from the core.
She spent seventeen years as a high-end photographer, travelled the world for editorial shoots, and later stepped into the role of creative director for established brands.
She sees what works. She feels what works. And most importantly: she recognises what makes someone unique, often before it can be put into words.
This is her gift: making the invisible visible. Energy. Potential. Vision. Soul. Translated into a brand that stands apart.
What Jessica usually offers only in high-end 1:1 trajectories now comes together in Carte Blanche.
The woman behind Carte Blanche
Where intuition meets direction.
What participants consistently share:
• the energy at the table is unlike anything else
• the group feels safe, supportive and powerful
• you grow faster when you do this together
• coming together in real life is a gift
This is not a standard coaching group.
Different backgrounds, perspectives and energies create sharpness, inspiration and the courage to truly move.
The power of the table
They went before you
“I was in an in-between phase. Through Carte Blanche, my direction, positioning and brand became completely clear. I shifted from executor to visionary and my brand is bigger and stronger than I ever imagined.”
Linda Koomen
“Priceless. Carte Blanche was the final piece that brought everything from the past five years together. I’m deeply grateful that I said yes.”
Susanne Akkermans
Your own Signature Brand Bible
A foundation that keeps you on brand in every decision and allows your business to grow with you.
After three months:
• you know your direction — and why
• your concept is clear and unmistakably yours
• visibility feels light, natural and enjoyable
• you attract clients who genuinely fit
• you know how to create brand shoots that feel true
• you move from alignment, not doubt
You no longer work from uncertainty, you move from clarity.
What you leave with
You don’t leave with loose inspiration.
You leave with something that stands.
BLANCHE Carte blanche Carte blanche
direction, creation, concepting, branding and activation.
What’s included
the deal
Inside the experience, you receive:
- Three months of guidance within a carefully curated group of women
- Live online sessions focused on your direction, identity and brand
- Step-by-step video guidance to build your brand from the inside out
- Activations and practices to open your creative channel
- A live Carte Blanche dinner / experience
- A live creation day where we work side by side
- One private 1:1 session with me
- A solid brand foundation you can build on for years to come
Bonus
An additional 1:1 session with Jessica
You’ll leave with something that stands.
This is how we roll...
We start at the core. Your essence, vision, energy and positioning become clear.
1. Clarity
We translate that clarity into concept and brand: consciously, intentionally.
2. Creation
You learn to think and move as the creative director of your own brand. Nothing forced. Nothing copied. You learn how to carry your brand, and why it works.
3. Energy
For decisive movers
No. Branding is part of the process, but Carte Blanche goes deeper, into direction, identity, and creation, and how that becomes visible.
Is this a branding program?
No. Absolutely not. Clarity emerges during the experience.
Do I need to be clear on what I want already?
No. Carte Blanche is for women with vision: creatives, entrepreneurs, founders, visionaries.
Is this only for coaches?
Yes. Several participants have joined from abroad. Joining the live dinner is a beautiful addition if you can, but you won’t miss anything essential if you can’t.
I don’t live in the Netherlands. Can I join?
Carte Blanche isn’t a heavy course. It moves at your pace. Think light, deep moments, space to zoom out, feel, and gain clarity.
If you’re unsure whether it fits your life right now, plan a call and we’ll feel into whether Carte Blanche is right for you.
How time-intensive is Carte Blanche?
Yes. You don’t need to know yet. Carte Blanche helps you clarify your concept, direction, and essence — from the inside out.
I don’t know my new direction yet. Is Carte Blanche still for me?
Marleen Serné
“Carte Blanche turned out to be even better than expected. Jessica saw parts in me I had never seen myself. Since reconnecting with my voice and vision, everything started to flow.”
Jessica saw parts in me I had never seen myself
Dzanella Tihic
For me it's about re-branding but it goes much deeper than that. From the moment I said “YES” to Jessica, I am truly transformed inside. Through the deep-dive we did, I’ve come to the core of myself, of who I really am and want to be. Jessica feels what suits you, through her spiritual side, Jessica brings out the deeper layers that you don't yet see yourself. It’s F* huge transformative work Jessica does.”
From the moment I said “Yes” to Jessica, I am truly transformed inside
Carte Blanche was the final piece that brought everything together
Susanne Akkermans
“Incredibly valuable. I’m so grateful for you, Jessica. Carte Blanche was the final piece I needed to bring everything from the past five years together.”
