Jessica works with women who feel there’s more inside them. Not because something is missing, but because it’s time for a new chapter.
Her work goes beyond branding. It’s about clarity. About knowing who you are, what you’re here to do, and how to express that in a way that truly fits, inside and out.
Creative direction · branding · activation
Hi, this is Jessica
she sees what’s trying to come through
essica believes the brands that grow boldly, and genuinely make an impact, don’t start with colour palettes or quick studio shoots. A powerful brand begins beneath the surface. Deeper than vision alone. It asks for clarity around purpose. And energy. From there, building a brand becomes something else entirely.
Jessica helps you articulate what you’re here to create, shape it into a clear, distinctive concept, and translate it into a signature brand.
What she loves most?
Creating from that depth, and watching both the brand and the woman behind it rise.
it's more than branding
Your creative director
Big thinking and decisive action have always been part of Jessica. It’s how she lives, works, and chooses.
She finds joy in creating work that truly fits someone. In guiding people back to their own path and seeing them step into it with confidence, ease, and growth.
Love is her compass. Love for self. For work. For the people you touch. For the world around you. Jessica believes we often hold onto forms that no longer fit. When we let go, space opens up to live what we’re actually here to do.
her story,
in short
Jessica trained as a coach and began supporting entrepreneurs, which naturally evolved into branding. Her dream agency came to life: coaching and branding, by women, for women.
She travelled the world again, this time for brand shoots. And then the question surfaced: Is this really it?
2018
The turning point
Because she sees what makes you unique, often before you do
Why clients work with Jessica
Because she bridges strategy and creation
Because she activates people and brings them back to their path
Because the brands she creates don’t look like what you see online
Because she knows exactly how to translate your energy into a signature brand
Because working with her simply feels good
Linda Koomen
The good stories
“I was in what Jessica calls an in-between phase. Through Carte Blanche, my direction, brand and positioning became crystal clear. I shifted from executor to visionary and my brand turned out bigger and bolder than I ever imagined.”
Susanne Akkermans
“Pure gold. Carte Blanche was the final piece that brought five years of work together. Forever grateful.”
Marleen Serné
“Carte Blanche exceeded all expectations. It felt like she saw parts of me I hadn’t seen myself. Once I reconnected with my voice and vision, everything began to flow.”
